Samsung Display has achieved a groundbreaking milestone by becoming the first in the industry to obtain ‘True Bright’ verification from UL Solutions. This new certification could revolutionize how display brightness is measured across the tech sector and potentially reshape consumer electronics markets. What does this technological advancement mean for investors, competitors, and the future of display technology?
Understanding the ‘True Bright’ Standard
This new verification quantifies both black luminance and perceptual brightness, using standards adopted by the Semiconductor Equipment and Materials International (SEMI).
- Samsung Display and UL Solutions held a ‘True Bright’ verification signing ceremony on April 22, 2025, at Samsung Display Research in Giheung
- The verification uses a new evaluation standard that quantifies display black luminance and perceptual brightness
- This method has been adopted as a standard by the Semiconductor Equipment and Materials International (SEMI)
OLED’s Perceptual Brightness Advantage
Samsung’s testing confirms that OLED displays appear significantly brighter than LCDs with the same technical specifications.
- Samsung’s OLED and QD-OLED products demonstrated an average of 1.5 times higher perceived brightness compared to LCD displays
- A 300-nit OLED displayed the same perceptual brightness value (279.37) as a 510-nit LCD
- A 500-nit QD-OLED matched the perceptual brightness value (310.9) of a 767-nit LCD
The Contrast Ratio Revolution
The exceptional contrast capability of OLED technology creates a more vivid visual experience that traditional measurements fail to capture.
- OLED displays achieve a contrast ratio of 1,000,000:1, which is over 1,000 times higher than LCD displays
- This superior contrast ratio means identical images appear brighter when viewed on OLED screens
- The technology creates a more immersive viewing experience while potentially reducing power consumption
Market Implications for Tech Investors
This certification could significantly impact competitive positioning and consumer purchasing decisions in the display market.
- As IT device performance rapidly advances, achieving high brightness with low power consumption becomes increasingly critical
- High brightness characteristics are particularly important for IT and automotive displays that require outdoor visibility
- This verification will likely become a differentiating factor for Samsung Display’s technology and products in competitive markets
This new ‘True Bright’ certification represents a potential paradigm shift in how display quality is measured and marketed. As consumers become more aware of perceptual brightness versus technical specifications, companies that can deliver superior visual experiences with lower power consumption may gain significant market advantages.
Keywords
Samsung Display, OLED, QD-OLED, True Bright, display technology
Hashtags
#SamsungDisplay #TrueBright #OLED #DisplayTech #PerceptualBrightness
한국어 요약
- 삼성디스플레이가 업계 최초로 UL솔루션즈의 ‘트루 브라이트(True Bright)’ 검증을 획득, 디스플레이의 블랙휘도와 인지휘도를 수치화하는 새로운 평가 기준 확립
- 삼성의 OLED 및 QD-OLED 제품이 LCD보다 평균 1.5배 더 밝게 인식됨: 300니트 OLED는 510니트 LCD와, 500니트 QD-OLED는 767니트 LCD와 동일한 인지휘도 값 보유
- OLED의 명암비는 100만 대 1로, LCD보다 1000배 이상 높아 동일한 이미지도 더 선명하게 표현
- 낮은 소비전력으로 고휘도를 구현하는 이 기술은 특히 야외 시인성이 중요한 IT 및 차량용 디스플레이 시장에서 삼성의 경쟁력을 크게 강화할 전망